Monday, 14 May 2012

Netflix reputation ticks up slightly in consumer survey

If there is good news for Netflix (NFLX) in a new survey measuring consumer satisfaction, it's that people aren't more annoyed with the company than they were last year. In fact, according to the annual Top 100 E-Tail Satisfaction Index put together by the analytics outfit Forsee, customers are actually slightly happier with Netflix than they were at the end of last year.
Of course, Netflix back then seemed to be doing all it could to alienate its customers, as CEO Reed Hastings a few months earlier clumsily dealt with a price increase and a decision -- soon reversed in the face of customer outrage -- to split the company's DVD rental business off from its streaming service. A year ago, Netflix received a score of 85 -- pretty high. By December, it had sunk to 79. Now it has ticked back up to 81.

Read More - http://tech.fortune.cnn.com/2012/05/11/netflix-3/