Shortly after Neflix’s CEO Reed Hastings’ decision to split the Netflix DVD delivery and online streaming services into two companies with separate usage fees, customers responded by dropping their subscriptions entirely, leaving Netflix with 1 million less customers and a severe drop in stock prices. In a desperate attempt to keep up with the evolution of DVD and home entertainment, Hastings moved to create Quikster, a company under Netflix, to manage the DVD delivery service while the original Netflix focused on internet-based streaming media. The split was followed by a 60% price increase from the usual Netflix fee, which included both streaming and DVD delivery at a flat rate. Now the price for the two separate services amounts to $18, a price that many Netflix customers are unwilling to pay.
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