In a letter to shareholders in late October, Netflix said next year's spending boost would give the the Canadian service "comparable content quality" to the U.S. site.
In a recent interview, vice president of content Jason Ropell said the statement implies that Canadians will get access to the same calibre of top-tier films and TV shows available in the U.S., although he conceded the quantity of those titles will still limited north of the border.
Given that Netflix's streaming service has been up and running in the U.S. for about five years and has more than 21 million customers, expecting the same breadth of catalogue on the Canadian side -- which has been online for a little over a year with more than one million subscribers -- isn't realistic, said Ropell, a Canadian himself.
Netflix Canada has "more than a third of the content they have (in the U.S.) but we've only been operating less than a fifth of the time," Ropell said.
"We're already doing fairly well if you compare the two over the same period of time, but within a year I don't see us ramping up to that quantity. But quality, I think we can get closer."
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